Location
Field based - UK

About Us

PENSION ENHANCEMENTS UP TO 10% | 4-WEEK SABBATICAL EVERY 5 YEARS | STAFF DISCOUNT | EXTRA HOLIDAY DAY EACH YEAR | We love great craft beer. We want everyone to be as passionate about it as we are – and our central team are vital in this mission. Every single person in our team can shape our future for the better, whether that’s for our people, planet or our incredible beer. Because we expect great things from you, we give great things back. PENSION ENHANCEMENT | We increase our contributions to your pension up to 10% of your salary so together we can properly invest in your future. And, since the statutory amount all businesses pay is 3%, our decision to pay above that shows we’re taking your future seriously. 4-WEEK SABBATICAL | After every 5 years here you will receive an additional 4 weeks off to spend doing whatever you want. STAFF DISCOUNT | 50% off BrewDog Beers/Ciders, Wonderland Cocktails, BrewDog Merchandise, and Soft Drinks, plus 25% off all other menu items in our BrewDog Bars. Crew also get discount on takeaway beer – perfect for taking the bar home. ADDITIONAL HOLIDAY DAYS | For every full year completed up to your 5th year with us we add on one additional day’s leave above and beyond your initial entitlement. You therefore get an extra full week off at 5 years every single year onward to rest up. AND A LOT MORE | Okay, deep breath… enhanced sick pay, healthcare, life assurance, high street retail discounts, employee assistance programmes, enhanced family friendly policies around maternity and paternity leave, pawternity leave, DE+I and crew forum groups and an allowance to quality check some beers each month! We’re focused on making sure that we, and future generations, have a planet to brew great beer on. Our industry leading techniques help us create and deliver unique beer whilst doing our bit (and others’) for the environment.

About The Role

Job Purpose
 
The Field Sales Manager is responsible for growing the net distribution of BrewDog brands across their designated geographical area and delivering in line with sales targets and company objectives. The role is responsible for the leadership of their team to engage effectively across Independent Free Trade and Leased & Tenanted accounts. They are responsible for the coaching, management and leadership of 6 direct reports including Regional Sales Managers and Business Development Managers. This role will suit someone based commutable to London.
 
 
Key Result Area / Principal Duties & Responsibilities
 
  • To recruitment, coach and develop an exceptional team of 6 field based Regional Sales Managers and Business Development Managers. 

  • Develop and deliver an effective sales and account management strategy within Field Sales to enable your team to achieve in line with their KPI’s. 

  • Create a clear set of KPIs for the RSM’s & BDM’s, developing a reporting suite to enable regular monitoring of performance, taking appropriate action where necessary.  

  • Implement clear process to enhance performance to ensure achievement of objectives. 

  • Work cross functionally with Route to Market Key Account Managers and Route to Market Wholesalers to build robust relationships that ensure that business is developed and maintained across our key brands. 

  • Regularly reviews data and reporting to understand the performance of the business, developing action plans to maximise strengths within the team and improve performance where objectives are not being met. 

  • Work with stakeholders across the wider business to explore and exploit potential business opportunities to deliver in line with targets and objectives. 

 
 
Key Relationships
 
 
  1. Head of RTM & Field Sales 

  1. Regional Sales Managers 

  1. Business Development Managers 

  1. Key accounts 

  1. RTM Key Account Managers 

  1. National Key Account Managers 

  1. On Trade Marketing 

  1. RTM Field Sales Managers 

  1. RTM Regional Sales Managers 

 
 
 
Health & Safety
 
 
  • Ensure that Health and Safety guidelines and fire regulations are strictly adhered to at all times. 

  • Comply with safe working practices as defined by BrewDog. 

  • Complete online or face to face training as and when required. 

  • Take reasonable care for your own health and safety and that of others who may be affected by acts or omissions at work. 

  • Report any accidents, incidents or near misses as soon as reasonably practicable. 

 
 
General
 
 
  • Be aware of and adhere to BrewDog policies and the Workplace Code at all times. 

  • Take part in crew reviews throughout the year. 

  • Cooperate with other BrewDog departments to achieve a great experience for our customers, applicants, colleagues, and contractors. 

  • Attend training courses and complete online training modules as required to meet the requirements of the role. 

  • Take responsibility for own personal development, seeking out opportunities to learn new skills. 

  • Undertake any other duties as requested which are reasonably deemed to be within the scope of the role or necessary for the smooth running of the business. 

  • Apply the BrewDog  charter and behaviours to every aspect of the role at all times 

  • Protect and enhance the interests and reputation of BrewDog internally and externally.  

About You

Experience
 

Significant experience of developing and executing effective sales and account management strategies. 

Substantial experience leading remote field based sales and account management teams. 

Performance management experience. 

Experience of building and developing high performing teams. 

Experience of working with RTM wholesalers. 

Experience recruiting and training new team members. 

Experience of negotiating.

 
 
Knowledge
 

Commercial knowledge 

Understanding of effective team leadership. 

Understanding of the On Trade marketplace. 

An understanding of and passion for beer. 

Knowledge of sales and account management.

 
 
Skills
 
 

Leadership skills 

Coaching skills 

People developer 

Time Management Skills 

Selling Skills 

Effective communicator 

Negotiation skills 

Active listener 

Stakeholder management and interpersonal skills 

Financially literate 

 
 
Personal Attributes
 
 

Determined 

Critical Thinking 

High Emotional Intelligence 

Charismatic 

Resilient 

Strong business acumen 

Analytical thinker 

Trustworthy 

Natural Self Starter 

Ability to manage multiple priorities 

Organised 

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