Senior National Account Manager - Convenience

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Field based - UK

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Senior National Account Manager - Convenience

About Us

PENSION ENHANCEMENTS UP TO 10% | 4-WEEK SABBATICAL EVERY 5 YEARS | STAFF DISCOUNT | EXTRA HOLIDAY DAY EACH YEAR | We love great craft beer. We want everyone to be as passionate about it as we are – and our central team are vital in this mission. Every single person in our team can shape our future for the better, whether that’s for our people, planet or our incredible beer. Because we expect great things from you, we give great things back. PENSION ENHANCEMENT | We increase our contributions to your pension up to 10% of your salary so together we can properly invest in your future. And, since the statutory amount all businesses pay is 3%, our decision to pay above that shows we’re taking your future seriously. 4-WEEK SABBATICAL | After every 5 years here you will receive an additional 4 weeks off to spend doing whatever you want. STAFF DISCOUNT | 50% off BrewDog Beers/Ciders, Wonderland Cocktails, BrewDog Merchandise, and Soft Drinks, plus 25% off all other menu items in our BrewDog Bars. Crew also get discount on takeaway beer – perfect for taking the bar home. ADDITIONAL HOLIDAY DAYS | For every full year completed up to your 5th year with us we add on one additional day’s leave above and beyond your initial entitlement. You therefore get an extra full week off at 5 years every single year onward to rest up. AND A LOT MORE | Okay, deep breath… enhanced sick pay, healthcare, life assurance, high street retail discounts, employee assistance programmes, enhanced family friendly policies around maternity and paternity leave, pawternity leave, DE+I and crew forum groups and an allowance to quality check some beers each month! We’re focused on making sure that we, and future generations, have a planet to brew great beer on. Our industry leading techniques help us create and deliver unique beer whilst doing our bit (and others’) for the environment.

About The Role

Job Purpose

The Senior National Account Manager is responsible for leading all aspects of priority strategic accounts. The role focuses on high-level strategy development; they are the driving force for devising, implementing, and reviewing these, taking ownership of account planning, leading negotiations, and coordinating cross-functional teams with clarity & purpose

Key Result Area / Principal Duties & Responsibilities

Shape account-level strategies to maximise revenue growth and market share within account base.

Lead account planning processes to ensure strategic alignment with customer needs and BrewDog goals.

Drive negotiations to secure optimal conversion of revenue to profit.

Foster collaborative relationships with internal teams, ensuring they are the main director of all account initiatives across shopper marketing and category management.

Champion use of customer sales and shopper data to ensure BrewDog strategy remains relevant and customer-centric over time.

Effectively manages time, prioritising actions that add the most value to BrewDog and priority account(s).

Devise contingency plans to recover if revenue or profit is falling short of budget/forecasts, react to challenges with fully costed solutions.

Analyse pricing and promotional performance and react to optimise.

Advocate the customer’s interests within BrewDog to ensure relevant stakeholders are knowledgeable and informed about the account.

Prepare and present innovative ideas that could improve BrewDog customer and channel performance.

Lead by example to junior team members, sharing examples of best practice and positively contributing to team environment and culture

Key Relationships

EXTERNAL

Buyers that cover all of BrewDog portfolio needs e.g Craft & Ale, Lager, Stout etc

Supply chain managers – through BrewDog counterpart

Range planners – through BrewDog counterpart

Marketing – through shopper marketing counterparts

INTERNAL

Commercial – line manager, head of department, team members

Finance – commercial finance manger

Category – Category development team

Marketing – Brand & shopper

Demand planning – planning managers

Health & Safety

Ensure that Health and Safety guidelines and fire regulations are strictly adhered to at all times

Comply with safe working practices as defined by BrewDog

Complete online or face to face training as and when required

Take reasonable care for your own health and safety and that of others who may be affected by acts or omissions at work

Report any accidents, incidents or near misses as soon as reasonably practicable.

General

Be aware of and adhere to BrewDog policies and the Workplace Code at all times

Take part in crew reviews throughout the year

Cooperate with other BrewDog departments to achieve a great experience for our customers, applicants, colleagues, and contractors

Attend training courses and complete online
training modules as required to meet the
requirements of the role

Take responsibility for own personal development, seeking out opportunities to learn new skills

Undertake any other duties as requested which are reasonably deemed to be within the scope of the role or necessary for the smooth running of the business

Apply the BrewDog charter and behaviours to every aspect of the role at all times

Protect and enhance the interests and reputation of BrewDog internally and externally

About You

Experience

Minimum 3+ years of account management experience across UK Off or On trade, demonstrating ability / potential to work at a more senior level.

Knowledge

Understanding of the UK off trade, especially the convenience and wholesale sectors

Detailed understanding of financial levers and profit drivers & ability to manage the risk of commercial decisions through well thought through terms and conditionality

Skills

Detailed understanding of principles of category-based selling, strategic account planning and B2B negotiations as well as forecasting, invoicing and managing account level P&L’s

Effective and clear communicator, able to present to & influence stakeholders of all levels.

Understands differing perspectives and personality types and can adjust their approach accordingly.

Personal Attributes

Ability to think strategically and set a vision for accounts, drawing on data to substantiate plans & capability to influence internal and external stakeholders.

Demonstrates resilience to handle high pressure situations, adapting to changing conditions and shifting expectations with ease.

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