Location
Field based - UK
Department
Marketing

About Us

 

COMPANY SHARES  | BONUS SCHEME | PENSION ENHANCEMENTS UP TO 10% | 4-WEEK SABBATICAL EVERY 5 YEARS | STAFF DISCOUNT | EXTRA HOLIDAY DAY EACH YEAR | ADDITIONAL PAY FOR EACH BEER EXAM PASSED

We love great craft beer. We want everyone to be as passionate about it as we are – and our central team are vital in this mission. Every single person in our team can shape our future for the better, whether that’s for our people, planet or our incredible beer. Because we expect great things from you, we give great things back. And not only that - we are a Best Places to Work employer 2023

HOP STOCK | We believe in sharing our success with our crew and have a unique Hop Stock benefit for our salaried team. That means you share in our success, and if we grow strongly, we win together.

BONUS SCHEME | Via BrewDog bonus scheme, our amazing crew members get rewarded when we succeed as a business. We wouldn’t be able to do it without you so it’s only right we share the success together
 

PENSION ENHANCEMENT | We increase our contributions to your pension up to 10% of your salary so together we can properly invest in your future. And, since the statutory amount all businesses pay is 3%, our decision to pay above that shows we’re taking your future seriously.

4-WEEK SABBATICAL| After every 5 years here you will receive an additional 4 weeks off to spend doing whatever you want.

STAFF DISCOUNT | 25% off in bars, 30% off online and 50% off BrewDog Merch to fill up your fridge and your wardrobe* (*don’t put your hoody in the fridge though)

ADDITIONAL HOLIDAY DAYS | For every full year completed up to your 5th year with us we add on one additional day’s leave above and beyond your initial entitlement. You therefore get an extra full week off at 5 years every single year onward to rest up.

BEER TRAINING | We love beer and we want you to love beer too, so we’ll support you through the internationally-recognised Cicerone qualifications, so you can love it almost as much as we do. We’ll also pay you more for each level you pass.

AND A LOT MORE | Okay, deep breath… enhanced sick pay, healthcare, life assurance, high street retail discounts, employee assistance programmes, enhanced family friendly policies around maternity and paternity leave, pawternity leave, DE+I and crew forum groups and an allowance to quality check some beers each month!

About The Role

The Category Development Manager owns multiple product categories across key customers, driving strategic growth initiatives set

at a corporate level and developing some in specific areas aligning to the organisation’s overall performance goals. Tailoring these to

each customer's organisational values and corporate plan.

Directly responsible key off-trade beer accounts, and supporting the broader category function with On Trade, and Distilling adhoc.

This role works cross-functionally across sales, on-trade, distilling and the wider category team.

KEY RESULT AREA / PRINCIPAL DUTIES AND RESPONSIBILITIES:

· Develop category strategy for each account, resulting in financial growth of the organisation

· Dissect complex ‘big data’ outputs on business performance into tangible actionable performance results

· Customer-facing objective sales facilitator

· Strong Presenter- making the complex simple and digestible

KEY RELATIONSHIPS - INTERNAL AND EXTERNAL:

Internal:

Sales Director, Sales Channel Heads, Marketing Function, Commercial Finance, Supply Chain, Distilling, Trade Marketing,

 

External:

Customer Commercial Sales, Customer Space Planning, Media & Marketing Partners (DH) Category Data contract partners.

 
HEALTH & SAFETY

· Ensure that Health and Safety guidelines and fire

regulations are strictly adhered to at all times

· Comply with safe working practices as defined by

BrewDog

· Complete online or face to face training as and when

required

· Take reasonable care for your own health and safety and

that of others who may be affected by acts or omissions at

work

 
GENERAL
· Be aware of and adhere to BrewDog policies and the Workplace Code at all times · Take part in crew reviews throughout the year · Cooperate with other BrewDog departments to achieve a great experience for our customers, applicants, colleagues, and contractors · Attend training courses and complete online training modules as required to meet the requirements of the role · Take responsibility for own personal development, seeking out opportunities to learn new skills · Undertake any other duties as requested which are reasonably deemed to be within the scope of the role or necessary for the smooth running of the business · Apply the BrewDog charter and behaviours to every aspect of the role at all times · Protect and enhance the interests and reputation of BrewDog internally and externally

About You

EXPERIENCE
Substantial experience within Category & Insights functions across multiple businesses or products Demonstrable record of putting the consumer at the heart of decision-making Significant experience delivering business revenue growth Demonstrable interaction with customer joint business planning and internal brand planning annual cycles
 
KNOWLEDGE
Detailed knowledge of UK FMCG market, with basic knowledge of the beer sector Understanding of supply chain management and merchandising interaction Understanding of UK On Trade market Awareness of duty and taxation of alcohol in UK
 
SKILLS
Highly Developed use of market data platforms (Circana, Iri, Nielsen) delivering tangible recommendations Basic experience with consumer interaction data systems (DunnHumby, Quantium, Hive etc) Developed capabilities with Microsoft PowerPoint Developed capabilities with Microsoft Excel , managing big data and output mining Detailed Understanding of space planning software- its uses and benefits
 
PERSONAL ATTRIBUTES
Multi-dimensional thinker Simplify complex theories and applications into digestible succinct narratives Objective perspective

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