General Manager - London

BrewDog is continuing to invest across our London bars estate and we’re looking to connect with experienced General Managers who want to lead high-volume, high-energy hospitality businesses within one of the UK’s most recognisable brands.

At BrewDog, our bars are built around great beer, brilliant hospitality and memorable experiences. From busy city trade and large outdoor spaces through to late-night energy, food-led business and strong corporate trade, no two sites are the same — but all of them need visible, commercially strong leaders who know how to build great teams and create environments people want to be part of.

This is an opportunity to take real ownership of a business, lead from the front and make an impact within a growing London estate.

Why You’ll Want to Work With Us

• Competitive bonus: 25% of annual salary + uncapped 10% overachievement bonus on top
• 45 hour contract and paid overtime
• £4 hot meals on shift – proper fuel to get you through a busy shift
• Safe Ride Home – £5 taxi home contribution for any shift finishing after midnight
• BrewDog crew discount – 50% off beer, cocktails and merch + 25% off food
• Plus many more – enhanced sick pay, life assurance, retail discounts, employee assistance programmes, enhanced family policies, extra holidays, pawternity leave, DE&I groups and crew forums

As a BrewDog General Manager, you’ll take full ownership of your venue and lead from the front every day. This is a hands-on leadership role where you’ll set the tone, drive commercial performance and build high-performing teams that deliver exceptional guest experiences.

You’ll be responsible for the overall success of the bar — from people and culture through to standards, profitability and growth. With autonomy to shape your business and support from a wider leadership team, this is a chance to genuinely make your mark.

Key responsibilities include:

• Leading by example on every shift, setting the energy, pace and standards within the business
• Running a well-organised operation that consistently delivers outstanding guest experiences
• Recruiting, coaching and developing strong teams across bar, floor and kitchen
• Owning commercial performance including P&L, labour planning, stock management, cost control and sales growth
• Driving exceptional standards of service, cleanliness, safety and compliance
• Building positive, motivated and inclusive team cultures where people feel supported, challenged and developed
• Championing beer knowledge through training, tastings and everyday guest interaction
• Building strong local relationships and driving engagement within the surrounding community