About Us

BONUS SCHEME | PENSION ENHANCEMENTS UP TO 10% | 4-WEEK SABBATICAL EVERY 5 YEARS | STAFF DISCOUNT | EXTRA HOLIDAY DAY EACH YEAR | We love great craft beer. We want everyone to be as passionate about it as we are – and our central team are vital in this mission. Every single person in our team can shape our future for the better, whether that’s for our people, planet or our incredible beer. Because we expect great things from you, we give great things back. BONUS SCHEME | Via BrewDog bonus scheme, our amazing crew members get rewarded when we succeed as a business. We wouldn’t be able to do it without you so it’s only right we share the success together. PENSION ENHANCEMENT | We increase our contributions to your pension up to 10% of your salary so together we can properly invest in your future. And, since the statutory amount all businesses pay is 3%, our decision to pay above that shows we’re taking your future seriously. 4-WEEK SABBATICAL | After every 5 years here you will receive an additional 4 weeks off to spend doing whatever you want. STAFF DISCOUNT | 50% off BrewDog Beers/Ciders, Wonderland Cocktails, BrewDog Merchandise, and Soft Drinks, plus 25% off all other menu items in our BrewDog Bars. Crew also get discount on takeaway beer – perfect for taking the bar home. ADDITIONAL HOLIDAY DAYS | For every full year completed up to your 5th year with us we add on one additional day’s leave above and beyond your initial entitlement. You therefore get an extra full week off at 5 years every single year onward to rest up. BEER TRAINING | We love beer and we want you to love beer too, so we’ll support you through the internationally-recognised Cicerone qualifications, so you can love it almost as much as we do. We’ll also pay you more for each level you pass. AND A LOT MORE | Okay, deep breath… enhanced sick pay, healthcare, life assurance, high street retail discounts, employee assistance programmes, enhanced family friendly policies around maternity and paternity leave, pawternity leave, DE+I and crew forum groups and an allowance to quality check some beers each month! We’re focused on making sure that we, and future generations, have a planet to brew great beer on. Our industry leading techniques help us create and deliver unique beer whilst doing our bit (and others’) for the environment.

About The Role

Job Purpose
 

This isn’t your average marketing job.

 

As Senior Marketing Manager for BrewDog Bars, you’ll lead the charge on bold, disruptive, revenue-driving marketing across our UK and Ireland bar estate. You’ll turn ideas into action, campaigns into footfall, and moments into memories. From our brand flagship bars to neighbourhood locals, your mission is simple: get people through the doors, keep them coming back, and make BrewDog Bars impossible to ignore.

 

You’ll drive the bar campaign marketing strategy, working shoulder to shoulder with Operations, Sales, Brand, and Digital teams to create campaigns that drive pre-bookings, footfall to bars, grow spend per head, and build communities around our bars.

 
This role is equal parts creative thinking, commercially focus, and relentless execution.
 
 
Principal Duties & Responsibilities
 
  • Build and execute bold, brand-aligned bar campaigns that cut through the noise and get people talking.
  • Drive the execution of BrewDog Bars marketing campaign calendar, including national campaigns, local community moments, opportunistic key calendar dates and our monthly beer launches.
  • Drive clear commercial ROI, delivering campaigns that drive footfall, revenue, and pre-bookings.
  • Partner closely with bar operations teams to ensure campaigns land perfectly in venue, not just online.
  • Stay relentlessly curious. Keeping your finger on the pulse of hospitality, culture, and competitor trends to keep BrewDog bars ahead of the pack. 
  • Inspire local marketing initiatives that empower bars to connect with their communities and push the boundaries.
  • Analyse campaign performance, guest data, and sales trends to optimise future activity and maximise ROI.
  • Collaborate with central brand and creative teams to ensure consistent tone of voice and visual identity across all bar activity.
  • Build strong relationships with key stakeholders across Operations, Brand and Digital.
  • Oversee the creation and print of all in-bar marketing materials, working closely with our designer, external agency partners and photographer to brief on required campaign assets.
  • Own BrewDog Bars CRM schedule, always tracking engagement and KPI’s.
  • Act as the brand guardian for all major marketing activity, being the go-to member of the team for campaign information.
  • Lead and develop marketing team members where applicable, creating a culture of ownership, creativity, and accountability. 
 
Key Relationships - Internal & External
 
  • Internal creative, content and digital teams
  • Operational team
  • BrewDog Partners
  •  Our external agencies
 
 
 
 

About You

Qualifications & Specific Training
 
  • Degree-level qualification in Marketing, English, Business, Communications, or a related discipline (preferred but not essential).
  •  Training or confident knowledge in digital marketing and hospitality marketing preferred.
 
Experience
 
  • Minimum of 3+ years’ experience in a hospitality marketing role
  • Proven track record of delivering high-impact marketing campaigns that drive measurable commercial results.
  • Experience managing multi-site or multi-location hospitality marketing activity.
  • Experience working cross-functionally with operations, sales, and creative teams.
  • Managing marketing budgets and delivering clear KPI’s and a return on investment.
Knowledge
 
  • Deep understanding of integrated marketing campaigns across digital, social, and in-bar channels.
  • Knowledge of current trends in hospitality, culture, and consumer behaviour.
  •  Knowledge of campaign performance measurement and marketing analytics. 
 
Skills
 
  • Highly developed at working in a fast-paced environment with excellent attention to detail and a quick turnaround on deadlines.
  • Developed communication skills that enable you to establish clear communication with our bars and operations team, to ensure smooth execution of all campaigns.
  •  Developed organisational skills that enable you to successfully manage multiple campaigns at once that delivers on the bar marketing plan activity.
 
Personal Attributes
 
  • Commercially obsessed, understands that marketing must drive results.
  • Energetic, proactive, and relentlessly driven.
  • Resilient in fast-moving, high-pressure environments.
  • Collaborative team player who builds strong relationships.
  • Passionate about hospitality, community, and creating unforgettable guest experiences.
 
 
Additional Requirements
 
  • Willingness to travel across the BrewDog Bars estate as required.
  • Flexibility to support launches
  • Alignment with BrewDog values and passion for building world-class hospitality experiences.
 
Apply

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