About The Role

We are looking for someone with excellent communication and organisational skills and the ability to work well as part of a team. 

The role of the Regional Sales Manager is to grow the BrewDog brand and maximise sales by developing the brand within an assigned territory.

The Regional Sales Manager manages all aspects of the BrewDog customer relationship; working to maximise the potential through existing customers whilst increasing share within the Independent and National On Premise market place as well as securing new quality distribution partners & key multiple operators.

The key regional location is North London and frequent travel including possible overnight stays as and when needed. Evenings working in trade are required.


You will be accountable for the delivery of our business priorities within your region. As an expert in the channel and a specialist in fantastic beer you will execute our brand & volume building initiatives whilst networking with key figures to become an integral part of the UK craft beer scene.

What will we trust you to do:

  • Grow distribution of BrewDog in the On Premise by targeting & gaining new accounts
  • Works consultatively with key On Premise venues to drive vertical growth
  • Continuously assesses geographic territory to define On Premise universe 
  • Identify, Win and Manage key multiple operator channels and regional distributor partners.
  • Spends 90% field time calling on accounts in your territory to drive OP strategy
  • Effectively plans ahead and has exceptional time management
  • Actively builds and maintains network with key customers and opinion leaders within the on premise industry.
  • Manages local On Premise budget
  • Effectively negotiates Partnership Agreements with key operators to drive vertical sales
  • Routinely performs staff education / beer schools / tastings to ensure brand understanding, quality of serve, and encourage optimum pricing
  • Reviews business volume and business building initiatives with key partner venues on a weekly and monthly basis
  • Analyses territory and account specific business to clearly understand key business drivers
  • Utilises tools and tactics to drive vertical growth
  • Proactively shares examples of BrewDog marketing activities to demonstrate key points of difference to competition
  • Encourage the optimum price for BrewDog beers in all partner venues
  • Work to ensure a quality finished drink is delivered to all consumers requesting a BrewDog beer
  •  Ensures that the right brand activation items are placed in the right accounts

About You

Skills & Experience:

  • Well connected to key figures within the On-Premise scene either through previous work experience or personal connections
  • Solid understanding of the local On-Premise industry in London
  • Effective and structured journey planning and demonstrate a good use of time management
  • Strong administrative skills and highly organised
  • Demonstrable literacy and numerical skills
  • Strong analytical ability and commercial acumen
  • Effective negotiation and interpersonal skills
  • An entrepreneurial ’can do’ attitude
  • Attitude to continuous learning and application of best practices
  • Ability to focus and follow through on priorities and deliver quality results
  • Previous experience in any On Premise field sales environment is a plus
  • Full UK driving licence

About Us

BrewDog exists for one very simple reason. To make other people as passionate about great beer as we are. With four breweries globally, a network of over 100 bars worldwide, and a passionate team of 2,000 beery disciples, we’ve grown up since we came howling into life in 2007 in a garage in the windswept north east of Scotland. Nowadays, we’re the UK’s biggest craft beer business and we’re on a mission to show that business can be a force for good.

We are the world’s first carbon negative beer business and are very proud to achieve certified B Corp status. We’re focused on making sure that we, and future generations, have a planet to brew great beer on.

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