Category Development Manager- UK Off Trade

BREWDOG IS A SUNDAY TIMES BEST PLACES TO WORK EMPLOYER 2023 

COMPANY SHARES  | 10% PROFIT SCHEME | PENSION ENHANCEMENTS UP TO 10% | 4-WEEK SABBATICAL EVERY 5 YEARS | STAFF DISCOUNT | EXTRA HOLIDAY DAY EACH YEAR | ADDITIONAL PAY FOR EACH BEER EXAM PASSED

We love great craft beer. We want everyone to be as passionate about it as we are – and our central team are vital in this mission. Every single person in our team can shape our future for the better, whether that’s for our people, planet or our incredible beer. Because we expect great things from you, we give great things back. And not only that - we are a Best Places to Work employer 2023

HOP STOCK | We believe in sharing our success with our crew and have a unique Hop Stock benefit for our salaried team. That means you share in our success, and if we grow strongly, we win together.

PROFIT SHARE | Via our ground-breaking Unicorn Fund, we give away 10% of our profits, to our amazing crew members, every single year. We wouldn’t be able to do it without you so it’s only right we share the success together.

PENSION ENHANCEMENT | We increase our contributions to your pension up to 10% of your salary so together we can properly invest in your future. And, since the statutory amount all businesses pay is 3%, our decision to pay above that shows we’re taking your future seriously.

4-WEEK SABBATICAL| After every 5 years here you will receive an additional 4 weeks off to spend doing whatever you want.

STAFF DISCOUNT | 25% off in bars, 30% off online and 50% off BrewDog Merch to fill up your fridge and your wardrobe* (*don’t put your hoody in the fridge though)

ADDITIONAL HOLIDAY DAYS | For every full year completed up to your 5^th year with us we add on one additional day’s leave above and beyond your initial entitlement. You therefore get an extra full week off at 5 years every single year onward to rest up.

BEER TRAINING | We love beer and we want you to love beer too, so we’ll support you through the internationally-recognised Cicerone qualifications, so you can love it almost as much as we do. We’ll also pay you more for each level you pass.

AND A LOT MORE | Okay, deep breath… enhanced sick pay, healthcare, life assurance, high street retail discounts, employee assistance programmes, enhanced family friendly policies around maternity and paternity leave, pawternity leave, DE+I and crew forum groups and an allowance to quality check some beers each month!

We’re also the world’s first carbon negative beer business. We’re focused on making sure that we, and future generations, have a planet to brew great beer on. Our industry leading techniques help us create and deliver unique beer whilst doing our bit (and others’) for the environment.

We’re On The Hunt For A Category Development Manager To Work In Our Biggest Global Channel – UK Off Trade. We Are Looking For A Passionate, Energetic & Ambitious Category Genius To Join Our Dynamic Customer Marketing Team And Support Changing The Face Of The UK Beer Scene.
 
 Our Category Development Manager Will Be Tasked With Driving Craft Beer Category & Brewdog Sales Within The Off-premise Channel & Prioritised Customers.

This Will Be Achieved Through Externally-facing, Practical Category Management Initiatives Aligning To Each Customers Unique Strategy.  You Will Be Seen As A Trusted Beer Category Advisor To Our Customers And Seen As The Craft Beer Expert!

 
This Role Sits In The UK Reporting To The Category Controller Who Will Give You The Freedom To DO your Role Effectively & Independently Whilst Supporting You To Continually Develop Your Skills. Works In Close Conjunction With The Wider Off-premise Sales Team,

Key Responsibilities Include:

• Provide Data-driven Insights, Analysis And Recommendations To Customers That Optimise Long-term Category Growth
• Use Insight Platforms To Mine Data Creating Tailored Plans For Each Retailer And Channel To Grow Craft Beer Penetration
• Turn Insight Into Actionable Outputs To Drive Value & Volume Growth For Customers
  Maintain Strong Relationships With Internal Stakeholders Within Sales Functions & Wider Organisation
• Influence Retail Customers To Maximise Their Opportunity Within Craft Beer
• Provide Best In Class Merchandising Recommendations
• Monitor Market Trends & Provide Input & Recommendations Into NPD Discussion
• Manage Budgets For Relevant Insight Sources
•  Ongoing KPI & Perfromance Dashboard & Reporting Maintenance