Location
Ellon
Department
Marketing

About Us

COMPANY SHARES  | 10% PROFIT SCHEME | PENSION ENHANCEMENTS UP TO 10% | 4-WEEK SABBATICAL EVERY 5 YEARS | STAFF DISCOUNT | EXTRA HOLIDAY DAY EACH YEAR | ADDITIONAL PAY FOR EACH BEER EXAM PASSED

We love great craft beer. We want everyone to be as passionate about it as we are – and our central team are vital in this mission. Every single person in our team can shape our future for the better, whether that’s for our people, planet or our incredible beer. Because we expect great things from you, we give great things back. 

HOP STOCK | We believe in sharing our success with our crew and have a unique Hop Stock benefit for our salaried team. That means you share in our success, and if we grow strongly, we win together.

PROFIT SHARE | Via our ground-breaking Unicorn Fund, we give away 10% of our profits, to our amazing crew members, every single year. We wouldn’t be able to do it without you so it’s only right we share the success together.

PENSION ENHANCEMENT | We increase our contributions to your pension up to 10% of your salary so together we can properly invest in your future. And, since the statutory amount all businesses pay is 3%, our decision to pay above that shows we’re taking your future seriously.

4-WEEK SABBATICAL| After every 5 years here you will receive an additional 4 weeks off to spend doing whatever you want.

STAFF DISCOUNT | 25% off in bars, 30% off online and 50% off BrewDog Merch to fill up your fridge and your wardrobe* (*don’t put your hoody in the fridge though)

ADDITIONAL HOLIDAY DAYS | For every full year completed up to your 5th year with us we add on one additional day’s leave above and beyond your initial entitlement. You therefore get an extra full week off at 5 years every single year onward to rest up.

BEER TRAINING | We love beer and we want you to love beer too, so we’ll support you through the internationally-recognised Cicerone qualifications, so you can love it almost as much as we do. We’ll also pay you more for each level you pass.

AND A LOT MORE | Okay, deep breath… enhanced sick pay, healthcare, life assurance, high street retail discounts, employee assistance programmes, enhanced family friendly policies around maternity and paternity leave, pawternity leave, DE+I and crew forum groups and an allowance to quality check some beers each month!

We’re also the world’s first carbon negative beer business. We’re focused on making sure that we, and future generations, have a planet to brew great beer on. Our industry leading techniques help us create and deliver unique beer whilst doing our bit (and others’) for the environment.

About The Role

Do you thrive in a super-fast paced environment? Do you pride yourself on your communication skills? Are you insanely organised?

BrewDog’s legendary Brand and Marketing team are on the lookout for a highly skilled and experienced Marketing Manager to join our squad. The Marketing Manager plays an essential role in the team and is responsible for the planning and execution of all our marketing campaigns as well as measuring and reporting on their effectiveness.

 

Working closely with our Head of Brand Marketing, you will take ownership of implementing our campaign management process that improves efficiencies and communication across business stakeholders. A track record of juggling multiple projects and a complex project pipeline is therefore essential.

 

Your key day-to-day responsibility will be to project manage multiple campaigns at once that delivers on the annual brand plan activity.

 

Above all, you’ll be hard working and make things happen – a bias for action is essential for this role, and you’ll have ownership for making the magic happen.

The truth is, you’ll do all this because it makes your heart sing when you see our campaigns resonating with our customers, making them feel proud to be connected with BrewDog, and creating a whole new generation of Punks. 

 

 

Specific duties include:

  • Follow clear processes and develop effective workflow structures for best-in-class campaigns delivery involving the relevant internal stakeholders for their contribution and buy-in from the outset.

     

  • Take ownership of high-level marketing calendar and develop corresponding project plans, coordinating marketing functions to execute their deliverables on time and in budget.

     

  • Responsible for streamlining communication channels and implementing new file storage structure on internal and external asset management platforms.

     

  • Act as the brand guardian for all major marketing activity, being the go-to member of the team for project information.

     

  • Oversee the creation of marketing materials, working closely with our creative team, external agency partners and freelancers to brief on required campaign assets.

     

  • Write, edit and proofread copy for promotional materials within marketing campaigns.

     

  • Work with Head of Brand Marketing to deliver NPD launches and digital campaigns, ensuring stakeholders have all resources and assets required to launch, promote and market new beers and SKU’s.

  • Enhance current analysis and reporting on campaign effectiveness to facilitate continuous improvement in process. Make data-driven recommendations to optimise performance of future campaigns and support the delivery of sales objectives.

     

  • Support Head of Brand Marketing on managing relationships with external partners, oversee briefing agencies, vendors and suppliers to ensure creativity and uniqueness of our campaign concepts.

About You

  • Comfortable working in a fast-paced environment with excellent attention to detail and quick turnaround on deadlines.
  • You know beer, or FMCG – experience is definitely desirable.
  • A strong team player with a legendary track-record, you’re ready to take the next step with a brand who aren’t afraid to push boundaries.
  • Nothing makes you happier than getting things done – you’ll be proactive, enthusiastic, and hands-on.
  • Ability to develop strong working relationships with key business departments to ensure smooth execution of all projects.
  • Sustainability matters to you.It matters to us, a lot.So our Marketing Manager needs to be excited about saving the planet too.

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