Advertising Salary
£31k-£33k +35% bonus

About Us


We love great craft beer. We want everyone to be as passionate about it as we are – and our central team are vital in this mission. Every single person in our team can shape our future for the better, whether that’s for our people, planet or our incredible beer. Because we expect great things from you, we give great things back. 

HOP STOCK | We believe in sharing our success with our crew and have a unique Hop Stock benefit for our salaried team. We will award approximately £30,000 in shares per year – worth around £120,000 per person (based on our last equity raise and headcount). That means you share in our success, and if we grow strongly, your stake could be worth even more. We win together.

PROFIT SHARE | Via our ground-breaking Unicorn Fund, we give away 10% of our profits, to our amazing crew members, every single year. We wouldn’t be able to do it without you so it’s only right we share the success together.

PENSION ENHANCEMENT | We increase our contributions to your pension up to 10% of your salary so together we can properly invest in your future. And, since the statutory amount all businesses pay is 3%, our decision to pay above that shows we’re taking your future seriously.

4-WEEK SABBATICAL| After every 5 years here you will receive an additional 4 weeks off to spend doing whatever you want.

STAFF DISCOUNT | 25% off in bars, 30% off online and 50% off BrewDog Merch to fill up your fridge and your wardrobe* (*don’t put your hoody in the fridge though)

ADDITIONAL HOLIDAY DAYS | For every full year completed up to your 5th year with us we add on one additional day’s leave above and beyond your initial entitlement. You therefore get an extra full week off at 5 years every single year onward to rest up.

BEER TRAINING | We love beer and we want you to love beer too, so we’ll support you through the internationally-recognised Cicerone qualifications, so you can love it almost as much as we do. We’ll also pay you more for each level you pass.

AND A LOT MORE | Okay, deep breath… enhanced sick pay, healthcare, life assurance, high street retail discounts, employee assistance programmes, enhanced family friendly policies around maternity and paternity leave, pawternity leave, DE+I and crew forum groups and an allowance to quality check some beers each month!

We’re also the world’s first carbon negative beer business. We’re focused on making sure that we, and future generations, have a planet to brew great beer on. Our industry leading techniques help us create and deliver unique beer whilst doing our bit (and others’) for the environment.

About The Role

We are looking for someone with excellent communication and organisational skills and the ability to work well as part of a team. 

The role of the Regional Sales Manager is to grow the BrewDog brand and maximise sales by developing the brand within an assigned territory.

The Regional Sales Manager manages all aspects of the BrewDog customer relationship; working to maximise the potential through existing customers whilst increasing share within the Independent and National On Premise market place as well as securing new quality distribution partners & key multiple operators.

Key regional locations will include Edinburgh & The Borders.

Frequent travel including possible overnight stays as and when needed. Evenings working in trade are required.

You will be accountable for the delivery of our business priorities within your region. As an expert in the channel and a specialist in fantastic beer you will execute our brand & volume building initiatives whilst networking with key figures to become an integral part of the UK craft beer scene.

What will we trust you to do:

  • Grow distribution of BrewDog in the On Premise by targeting & gaining new accounts
  • Works consultatively with key On Premise venues and Route to Market Partners to drive vertical growth
  • Continuously assesses geographic territory to define On Premise universe 
  • Identify, Win and Manage key multiple operator channels and regional distributor partners.
  • Spends 90% field time calling on accounts in your territory to drive On Premise strategy
  • Effectively plans ahead and has exceptional time management
  • Actively builds and maintains network with key customers and opinion leaders within the on premise industry.
  • Manages local On Premise budget
  • Effectively negotiates Partnership Agreements with key operators to drive vertical sales
  • Routinely performs staff education / beer schools / tastings to ensure brand understanding, quality of serve, and encourage optimum pricing
  • Reviews business volume and business building initiatives with key partner venues on a weekly and monthly basis
  • Analyses territory and account specific business to clearly understand key business drivers
  • Utilises tools and tactics to drive vertical growth
  • Proactively shares examples of BrewDog marketing activities to demonstrate key points of difference to competition
  • Encourage the optimum price for BrewDog beers in all partner venues
  • Work to ensure a quality finished drink is delivered to all consumers requesting a BrewDog beer
  • Ensures that the right brand activation items are placed in the right accounts

About You

Skills & Experience:

  • Well connected to key figures within the On-Premise scene either through previous work experience or personal connections
  • Solid understanding of the local On-Premise industry in Scotland
  • Effective and structured journey planning and demonstrate a good use of time management
  • Strong administrative skills and highly organised
  • Demonstrable literacy and numerical skills
  • Strong analytical ability and commercial acumen
  • Effective negotiation and interpersonal skills
  • An entrepreneurial ’can do’ attitude
  • Attitude to continuous learning and application of best practices
  • Ability to focus and follow through on priorities and deliver quality results
  • Previous experience in any On Premise field sales environment is a plus
  • Full UK driving licence

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